Tangled Crafts

Spinning Creativity into Code

Building a Brand and Blog for Crafters Everywhere

Crafting a Cozy, Creative Brand — and a Seamless Digital Experience

Tangled Crafts needed a brand and website that reflected their passion for handmade crafts, DIY tutorials, and sustainable creativity.

They wanted an online presence that was not only warm and inviting but also easy to navigate, SEO-optimized, and built to grow as their content expanded.

That’s where I came in

DATE FROM
November 2024
CLIENT
Tangled Crafts
Framework
Custom Wordpress
SERVICE
Branding, Web Design, UI/UX Design, Copywrighting, SEO
I partnered with Tangled Crafts to design a complete brand identity and custom WordPress website that feels approachable, trustworthy, and polished—perfectly aligned with their mission to inspire crafters of all levels. From logo design and color palettes to blog structure and performance tuning, I created a cohesive digital presence ready to scale as the brand grows.

The Challange

Your logo is more than just a mark—it’s the face of your business. Your brand identity? That’s the language your business speaks visually, emotionally, and psychologically. I help you create both.

I offer professional logo design and full brand identity development services that help start-ups, freelancers, and growing businesses present themselves with confidence and clarity—online and off.

The Solution

Tangled Crafts now has a beautiful, user-friendly website and a cohesive brand identity that support their mission to build a vibrant crafting community.
The new site combines authentic branding with technical performance, making it easy for visitors to discover tutorials, browse blog posts, and connect with the brand—whether they’re on desktop or mobile.

The Tangled Crafts project is a perfect example of what happens when thoughtful design and clean development come together: a digital space that feels as handcrafted as the work it celebrates.

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How I Did It

Branding & Identity

Web Design & E-Commerce Development
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Inspiration & Design

The Bimbocore Clothing website was designed with a bold, custom Y2K-inspired UI/UX that perfectly captured the brand’s playful, rebellious energy. Every element, from the vibrant color palette to the nostalgic typography, was carefully chosen to deliver an immersive shopping experience that feels both stylish and intuitive.

The site was built with a fully responsive, mobile-first layout, ensuring fast load times and seamless navigation across smartphones, tablets, and desktops. To enhance product discovery, I developed dynamic product filtering, allowing shoppers to easily browse collections based on size, style, color, and vibe—making the shopping experience feel effortless and personal.

A streamlined, lightning-fast checkout flow was implemented to reduce cart abandonment rates and maximize conversions. Behind the scenes, I structured all product and collection pages with SEO best practices, using keyword-rich meta data, optimized images, and Core Web Vitals compliance to drive organic traffic and boost search rankings.

To support the brand’s long-term growth, I customised the Shopify backend to make inventory updates, promotions, and content management as easy and intuitive as possible for the Bimbocore team. Combined with aggressive performance optimization techniques—including image compression, lazy loading, asset minification, and caching—the result is a fast, scalable e-commerce platform that’s built to keep up with the energy and growth of Bimbocore Clothing.

Website Highlights

The Bimbocore Clothing website was designed with a bold, custom Y2K-inspired UI/UX that perfectly captured the brand’s playful, rebellious energy. Every element, from the vibrant color palette to the nostalgic typography, was carefully chosen to deliver an immersive shopping experience that feels both stylish and intuitive.

The site was built with a fully responsive, mobile-first layout, ensuring fast load times and seamless navigation across smartphones, tablets, and desktops. To enhance product discovery, I developed dynamic product filtering, allowing shoppers to easily browse collections based on size, style, color, and vibe—making the shopping experience feel effortless and personal.

A streamlined, lightning-fast checkout flow was implemented to reduce cart abandonment rates and maximize conversions. Behind the scenes, I structured all product and collection pages with SEO best practices, using keyword-rich meta data, optimized images, and Core Web Vitals compliance to drive organic traffic and boost search rankings.

To support the brand’s long-term growth, I customised the Shopify backend to make inventory updates, promotions, and content management as easy and intuitive as possible for the Bimbocore team. Combined with aggressive performance optimization techniques—including image compression, lazy loading, asset minification, and caching—the result is a fast, scalable e-commerce platform that’s built to keep up with the energy and growth of Bimbocore Clothing.

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The Color Palette

The color palette for Bimbocore Clothing was inspired by the vibrant, unapologetic aesthetic of early 2000s pop culture. I crafted a mix of bright neons, candy pinks, and soft pastel accents, grounded with versatile neutrals to create visual impact without overwhelming users.
This high-energy palette reinforces the brand’s playful identity while providing enough flexibility to keep product pages, promotional banners, and campaigns feeling fresh, cohesive, and instantly recognizable.

The Font

For Bimbocore Clothing, typography needed to be just as expressive as the brand itself. I selected a bold, playful headline font that channels the rebellious, carefree spirit of the Y2K era, paired with a clean, easy-to-read body font to ensure clarity and usability across product descriptions and blog content.
This combination strikes a perfect balance between style and functionality—capturing the brand’s energy without sacrificing accessibility or user experience.

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